Hip Hop clothing and other fashions began in the early 1990s through the combination of two
celebrity individuals. Well known fashion designer Karl Kani and rapper Tupac Shakur combined
after the realization of the Hip Hop music industry having a huge void in fashion. Fans were
wearing clothing different than their designs were created for and no brand was really catering
to the demand of these inner city populations. Raised in a borough of New York City, Karl Kani
began designing clothing that catered to the trends of the streets which included baggier pants and
shirts. Also, at the time, bright colors were a popular trend, alongside denim jump suits.
Once Tupac Shakur heard of Karl Kani designing a new line of Hip Hop clothing, he
reached out immediately. Excited at the opportunity to push money into the minority community,
it was a short time before networked into Kani. The plan to make Hip Hop clothes brands
successful became a passion of Shakur, and within a short period he was wearing Karl Kani clothing
on TV, posing for picture ads, and more. Immediately the Hip Hop clothing brand became a hit and
officially birthed the Hip Hop clothing market as a respected fashion genre.
Since Karl Kani and Tupac Shakur connected, Hip Hop clothing never stopped
or slowed down. Other Hip Hop music artists and designers expanded into the field and explored
the marketing possibilities further. hip hop clothing brands
such as FUBU, Rocawear, Baby Phat, Apple Bottoms, Phat Farm, Baby Phat, and Sean John did more
than anyone could have ever expected. In fact, these brands alone have accounted for billions of
dollars in the fashion industry worldwide, trumping financially and existence period, of
previously established clothes lines.
If looking to purchase Hip Hop clothing, shop at DrJays.com . For more information on
Hip Hop clothing brands, choose those you are interested in above or use the links below.
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